Privacy Policy

Last Updated: July 29, 2025

Thee Best Brows LLC ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (the "Website") or participate in our SMS program. This policy complies with applicable laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), Telephone Consumer Protection Act (TCPA), and A2P 10DLC messaging standards. By using our Website or services, you agree to the practices described in this policy.

1. Information We Collect

We collect the following types of information:

a. Personal Information

Contact Information: Name, email address, phone number, and mailing address provided when you book appointments, sign up for our SMS program, or contact us.

Payment Information: Credit card details or other payment information processed through secure third-party payment processors.

Account Information: Username, password, and preferences if you create an account on our Website.

SMS Program Data: Phone number and consent records for our SMS program.

b. Non-Personal Information

Usage Data: IP address, browser type, device information, pages visited, and time spent on the Website, collected via cookies and similar technologies.

Analytics Data: Aggregated data about user behavior, collected through tools like Google Analytics.

c. User-Generated Content

Reviews, testimonials, or feedback you submit to the Website.

2. How We Collect Information

We collect information through:

Direct Input: When you provide information via forms, bookings, or SMS opt-in processes.

Automated Technologies: Cookies, web beacons, and server logs that track Website usage.

Third Parties: Analytics providers, payment processors, or marketing partners, subject to their privacy policies.

SMS Program: When you opt in by texting "JOIN" to our 10DLC number or submitting your phone number, followed by a double opt-in confirmation (e.g., replying "YES" to a confirmation message).

3. How We Use Your Information

We use your information to:

Provide and improve our services, such as processing bookings and delivering personalized content.

Communicate with you, including sending appointment reminders, promotional offers, and responses to inquiries.

Operate our SMS program, sending up to 4 messages per month with updates, offers, or reminders, in compliance with A2P 10DLC standards.

Analyze Website usage to enhance functionality and user experience.

Comply with legal obligations and protect our rights.

4. SMS Program and A2P 10DLC Compliance

Our SMS program delivers appointment reminders, promotions, and updates. By opting in, you agree to:

Program Details: Receive SMS messages about Thee Best Brows services. Message frequency varies but typically does not exceed 4 messages per month.

Opt-In: Provide express consent by submitting your phone number and confirming via a double opt-in process (e.g., replying "YES" to a confirmation SMS).

Opt-Out: Text "STOP" to our 10DLC number to unsubscribe. You will receive a confirmation of your opt-out.

Rejoining: Text "START" to rejoin and follow the opt-in process.

Help: Text "HELP" for assistance or contact [email protected].

Fees: Message and data rates may apply per your mobile carrier plan.

Prohibited Content: We do not send messages containing hate speech, illegal activities, or other content prohibited by CTIA guidelines.

5. Sharing Your Information

We do not sell your personal information. We may share information with:

Service Providers: Third-party vendors (e.g., payment processors, analytics providers, or SMS platform providers) who assist with our operations, bound by confidentiality agreements.

Legal Compliance: When required by law, such as in response to a subpoena or to protect our rights.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred with notice to you.

6. Cookies and Tracking Technologies

We use cookies to enhance your experience, analyze usage, and serve personalized content. You can manage cookie preferences through your browser settings. Essential cookies required for Website functionality cannot be disabled. For details, see our Cookie Policy, linked in the Website footer.

7. Your Rights

Depending on your location, you may have the following rights under GDPR, CCPA, or other applicable laws:

Access: Request a copy of your personal information.

Correction: Request correction of inaccurate information.

Deletion: Request deletion of your information, subject to legal retention requirements.

Opt-Out: Opt out of marketing communications or the sale of personal information (note: we do not sell data).

Non-Discrimination: We will not discriminate against you for exercising your rights.

To exercise these rights, contact us at [email protected]. We will respond within the timeframes required by law (e.g., 30 days for GDPR, 45 days for CCPA).

8. Data Security

We implement reasonable security measures, such as encryption and secure servers, to protect your information. However, no system is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. For example, SMS consent records are retained to comply with TCPA and A2P 10DLC requirements.

10. International Data Transfers

If you are located outside the United States, your information may be transferred to and processed in the U.S., where our servers are located. We ensure appropriate safeguards, such as Standard Contractual Clauses, for GDPR compliance.

11. Children’s Privacy

Our Website and services are not intended for individuals under 18. We do not knowingly collect personal information from children. If we learn such information has been collected, we will delete it.

12. Third-Party Links

The Website may contain links to third-party sites. We are not responsible for their privacy practices. Review their policies before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised "Last Updated" date. Your continued use of the Website constitutes acceptance of the updated policy.

14. Contact Information

For questions, concerns, or to exercise your privacy rights, contact us at:

Email: mak@theebestbrows.com

Address: 3333 Rice St Suite 102 Room 1, Miami, FL 33133, United States